Exclusive solar leads versus shared leads

Exclusive solar leads convert at a materially different rate from shared ones, for a reason that has nothing to do with lead quality. Sold to one installer, an enquiry is a conversation. Sold to four, it is a price race that somebody has to lose.

The difficulty is that exclusivity is used loosely. Providers describe leads as exclusive when they mean shared with one other installer, or exclusive within a postcode area, or exclusive for a period of hours. All of those are defensible positions, but they are not the same product.

This guide will set out the variants you will encounter, the question to ask that gets you a number rather than an adjective, and how exclusivity interacts with who carries the cost when an enquiry goes nowhere.