Blog

Solar sales insights from the Radiant team.

Articles, guides and playbooks on winning and closing solar work in the UK. Written for the people doing the selling.

Categories:
Follow-up and nurture
Getting started
Lead generation
Sales process
Sales technique
guide
Buying leads

Commercial solar leads in the UK: how the providers actually compare

An honest comparison of where UK installers buy commercial solar leads in 2026. Exclusivity, pricing models, system sizes and what a commercial lead should contain.

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guide
Buying leads

Residential solar leads in the UK: how the options actually compare

An honest comparison of where UK installers buy residential solar leads in 2026, and how generating your own enquiries with OpenLead differs from buying names.

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guide
Generating leads

How to get solar leads without buying them

Local search, a quote tool on your own site, reviews and referrals: how UK installers build an owned enquiry channel, with realistic timescales for each.

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blog
Lead generation

Solar appointments vs leads: what should you buy?

A solar appointment costs more than a lead but lands on your survey diary. Which fits your team depends on capacity and follow-up. How to decide.

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blog
Lead generation

How to qualify a commercial solar enquiry

The checklist that separates a real commercial solar opportunity from a time-waster: consumption, ownership, roof, timeframe, funding and decision-maker.

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blog
Lead generation

Exclusive vs shared solar leads: which should you buy?

Shared solar leads are cheaper but you race four other installers. Exclusive cost more and convert better. How to choose, and how to spot fake exclusivity.

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blog
Lead generation

What do commercial solar leads cost in the UK?

What you pay for commercial solar leads in the UK, why they cost more than residential, and the one number that actually decides if they are worth it.

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guide
Sales process

Always book the next step

The single habit that keeps solar deals moving: never leave a meeting without the next one booked, and always get the decision makers in the room.

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guide
Sales process

Qualifying solar leads: who to prioritise

How to spot the solar leads worth your time, and the quick checks that tell you whether a property, a person and a project are a real fit.

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guide
Follow-up and nurture

Follow up so solar leads never go cold

Most solar sales are lost to silence, not to a no. A simple, consistent follow-up routine turns hesitant enquiries and stalled quotes into installs.

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guide
Sales technique

Sell solar by educating, not pushing

Modern solar buyers can smell a hard sell. Here is how to win with a consultative, survey-led approach that answers the three questions every customer is really asking.

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article
Getting started

Welcome to the Knowledge Base

This is where Radiant guides, training and best practice will live. More is on the way.

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