Lead generation

Generate your own exclusive solar leads, instead of renting someone else's.

OpenLead gives you a branded instant quote tool and landing page of your own. Every enquiry it captures belongs to you, arrives qualified, and lands in your Radiant pipeline.

Renting shared leads is an expensive way to grow

Buying leads from a broker means paying per enquiry for a prospect who is speaking to three other installers at the same time. Your cost per job climbs, your win rate drops, and the moment you stop paying the enquiries stop.

We compared the UK lead vendors on price, exclusivity and what each enquiry contains in our guide to buying commercial solar leads in the UK, including what they cost and how that compares with generating your own.

  • You pay again for every enquiry, whether it converts or not
  • The same prospect is quoted by several installers at once
  • Quality varies and detail is thin, so qualification falls on you
  • Nothing you buy builds a channel you own

OpenLead, a lead channel that belongs to you

OpenLead is your own branded instant quote tool, hosted on a landing page you can share or embed on your website, socials and email signature. A prospect enters their address and usage, sees indicative figures straight away, and the enquiry arrives in your pipeline with the detail already attached. Radiant also works on your Google Business Profile so more local searchers find you in the first place.

  • Your branding, your pricing, your enquiries
  • Embed on your own site or share the hosted page
  • Roof and usage detail captured at the point of enquiry
  • Google Business Profile optimisation so local buyers find you
  • Every enquiry lands in the Radiant CRM with its source attached

Why installers use it

Exclusive to you

Enquiries come to your page and stay yours. Nobody else is quoting the same prospect through Radiant.

Qualified on arrival

Address, roof detail and energy usage are captured before the enquiry reaches you, so you know what you are calling about.

Lands in your CRM

Each enquiry creates a record in your pipeline with the source attached. Nothing sits in an inbox waiting to be re-keyed.

Homes and commercial sites

One tool handles domestic rooftops and commercial buildings, with separate pricing for each.

No cost per lead

OpenLead sits inside your plan. Capture ten enquiries in a month or a hundred, the price does not move.

Found locally

Google Business Profile work helps more nearby searchers reach your page rather than a broker's.

How it works

1

Publish your tool

Brand the quote tool, set your pricing, then embed it on your website or share the hosted landing page.

2

The client gets figures

They enter the address and usage and see indicative system size, generation and saving figures right away.

3

A qualified enquiry lands

The enquiry arrives in your Radiant pipeline with the captured detail, ready to call and quote properly.

The figures shown to a prospect are indicative estimates to start the conversation, not a full engineering design.

Radiant in 2026 so far

48 MW

commercial solar pipeline sourced in 2026

45%

of opportunities reach a live proposal

1 in 5

close on average

best installer around 1 in 3

110 kWp

typical opportunity size

100%

exclusive, one installer per opportunity

Around £1,500

to turn a lead into a won job

best installer around £900

Early data from our first year, and growing. Pipeline is the combined system size of commercial opportunities sourced in 2026; close and conversion figures will move as the numbers grow.

Want bought leads as well?

The C&I Marketplace is a separate, invite only channel of commercial and industrial opportunities you can buy, one installer per opportunity. It sits alongside OpenLead rather than replacing it.

See the C&I Marketplace

Build a lead channel you own

Radiant is free to join. Set up OpenLead, share your page, and keep every enquiry it brings in.