What commercial solar leads cost in the UK

Commercial solar leads cost more per unit than residential ones, and comparing the two on headline price alone will lead you to the wrong conclusion. A commercial enquiry carries a longer sales cycle, more stakeholders and a contract value an order of magnitude larger, and the price reflects all of that.

The pricing models in this market are not directly comparable either. Some providers charge per lead, some charge per booked appointment, some work on prepaid credits priced by system size, and some publish nothing at all until you get on a call. Each one moves the risk to a different place.

This guide will work through each model, what drives the price within it, and how to convert any of them into the only figure that decides anything: cost per won installation.